Marketing Managers Salary and Pay
How much do Marketing Managers make?
Median pay for Marketing Managers is $161,030 a year ($77.42); the mean is $171,520. The occupation employed 384,980 people in May 2024, and its middle band runs from $111,210 to $211,080.
Marketing Managers salary data without the self-reported noise: BLS surveyed the employers, and this page prints the ladder, the states, and the metros exactly as the survey published them.
Updated November 5, 2026
Salary converter for this occupation
Conversions use 12 months, 26 biweekly periods, 52 weeks, and 2,080 hours. This occupation's ladder does hit the BLS top code ($239,200 or more); the converter uses $239,200 for those levels and therefore understates them, by design.
The national wage ladder (BLS OEWS, May 2024)
| Pay level | Annual wage | Hourly wage |
|---|---|---|
| 10th percentile | $81,900 | $39.38 |
| 25th percentile | $111,210 | $53.47 |
| Median (50th) | $161,030 | $77.42 |
| 75th percentile | $211,080 | $101.48 |
| 90th percentile | $239,200+ | $115.00+ |
A percentile marks a point in this occupation's pay distribution: the worker one quarter of the way up the Marketing Managers ladder earns the 25th percentile wage, $111,210. BLS top-codes very high wages ($239,200+ a year, $115.00+ an hour) and marks estimates it cannot publish as n/p.
Employment and concentration
The occupation employed 384,980 people in May 2024, 0.25% of every job BLS counted. California is the largest employer at 56,300 jobs, and the leading three states between them hold 38.9% of the workforce. Concentration peaks in District of Columbia, whose location quotient of 2.11 says this work is 2.11 times as dense there as it is nationwide.
BLS top-codes or suppresses part of this occupation's national ladder, so the published center is the median of $161,030 and the mean of $171,520. The state table below is the more useful negotiating document: it shows how far the same job title travels across the 51 states with published estimates.
Pay by state
Sorted by employment, the table below puts California first at 56,300 jobs; sorted by median pay instead, Massachusetts would lead at $192,480. Both orderings are printed in one table:
| State | Employment | Jobs per 1,000 | Location quotient | Mean annual | Median annual |
|---|---|---|---|---|---|
| California | 56,300 | 3.1 | 1.25 | $206,150 | $178,160 |
| New York | 49,480 | 5.2 | 2.08 | $195,720 | $172,590 |
| Texas | 43,920 | 3.2 | 1.27 | $153,550 | $140,620 |
| Illinois | 21,670 | 3.6 | 1.43 | $158,900 | $154,480 |
| Florida | 20,630 | 2.1 | 0.84 | $148,110 | $130,490 |
| Massachusetts | 13,520 | 3.7 | 1.49 | $200,400 | $192,480 |
| Pennsylvania | 12,700 | 2.1 | 0.85 | $155,840 | $142,000 |
| New Jersey | 11,750 | 2.8 | 1.11 | $190,930 | $173,310 |
| North Carolina | 11,020 | 2.2 | 0.90 | $162,740 | $156,650 |
| Washington | 9,770 | 2.8 | 1.11 | $184,580 | $168,800 |
| Georgia | 9,180 | 1.9 | 0.76 | $168,230 | $159,180 |
| Ohio | 8,690 | 1.6 | 0.63 | $143,790 | $132,660 |
| Minnesota | 8,610 | 3.0 | 1.18 | $171,860 | $167,250 |
| Tennessee | 8,320 | 2.5 | 1.02 | $143,250 | $130,260 |
| Connecticut | 7,440 | 4.4 | 1.77 | $171,640 | $158,410 |
| Virginia | 7,170 | 1.8 | 0.71 | $188,500 | $177,250 |
| Maryland | 6,880 | 2.5 | 1.00 | $161,450 | $154,080 |
| Utah | 6,560 | 3.8 | 1.54 | $147,100 | $135,190 |
| Colorado | 6,230 | 2.2 | 0.86 | $187,810 | $173,390 |
| Michigan | 6,220 | 1.4 | 0.57 | $146,830 | $135,610 |
| Missouri | 5,730 | 2.0 | 0.79 | $129,790 | $112,250 |
| Oregon | 5,650 | 2.9 | 1.15 | $159,780 | $155,640 |
| Arizona | 4,350 | 1.4 | 0.55 | $151,660 | $135,920 |
| Nevada | 3,870 | 2.5 | 1.01 | $130,210 | $103,020 |
| Indiana | 3,740 | 1.2 | 0.47 | $142,930 | $130,730 |
| District of Columbia | 3,730 | 5.3 | 2.11 | $183,460 | $168,080 |
| Wisconsin | 3,650 | 1.2 | 0.50 | $144,300 | $131,110 |
| South Carolina | 3,080 | 1.4 | 0.54 | $137,140 | $124,000 |
| Iowa | 2,210 | 1.4 | 0.57 | $137,990 | $128,150 |
| Kentucky | 2,130 | 1.1 | 0.43 | $134,320 | $123,480 |
| Maine | 2,090 | 3.3 | 1.32 | n/p | n/p |
| Nebraska | 1,930 | 1.9 | 0.76 | $125,020 | $108,200 |
| Alabama | 1,660 | 0.8 | 0.32 | $130,660 | $112,960 |
| New Hampshire | 1,590 | 2.3 | 0.93 | $162,520 | $153,020 |
| Arkansas | 1,530 | 1.2 | 0.48 | $135,600 | $127,320 |
| Kansas | 1,310 | 0.9 | 0.37 | $151,430 | $141,250 |
| Oklahoma | 1,260 | 0.7 | 0.30 | $138,830 | $126,150 |
| Rhode Island | 1,120 | 2.3 | 0.91 | $174,690 | $171,250 |
| Idaho | 1,090 | 1.3 | 0.52 | $127,720 | $114,410 |
| Louisiana | 910 | 0.5 | 0.19 | $142,170 | $103,080 |
| Mississippi | 850 | 0.7 | 0.29 | $114,550 | $91,030 |
| Delaware | 830 | 1.7 | 0.69 | n/p | n/p |
| New Mexico | 660 | 0.8 | 0.31 | $131,080 | $118,460 |
| Vermont | 640 | 2.1 | 0.84 | $149,560 | $151,010 |
| Hawaii | 520 | 0.8 | 0.33 | $130,100 | $121,160 |
| Montana | 510 | 1.0 | 0.40 | $145,700 | $132,180 |
| West Virginia | 330 | 0.5 | 0.19 | $122,210 | $110,150 |
| Alaska | 280 | 0.9 | 0.35 | $124,080 | $110,560 |
| North Dakota | 240 | 0.6 | 0.23 | $132,020 | $123,460 |
| Wyoming | 100 | 0.4 | 0.15 | n/p | n/p |
| South Dakota | n/p | n/p | n/p | $161,010 | $145,390 |
The occupation in context
Ranked against all 826 published occupations, Marketing Managers stands number 95 by employment and number 31 by median pay. Inside its own major group, Management Occupations, the group median wage is $106,980 across 38 detailed occupations, so this occupation pays 51% more than its group median, and it supplies 3.5% of the group's 10,966,830 jobs. In 10 of the 48 states with a published median, the state median beats the national median of $161,030, which is the single best quick test of whether this occupation's pay is set nationally or locally: a high count means local markets regularly outbid the national figure.
Metropolitan areas: where the jobs and the pay sit
New York-Newark-Jersey City, NY-NJ is the largest metro employer with 49,750 jobs, 12.9% of the national total. Two rankings follow across the 337 metros BLS publishes for this occupation: where the jobs are, then where the money is, with the pay ranking restricted to metros employing at least 500 people in this occupation to keep small samples out of the lead.
Largest metro employers
| Metropolitan area | Employment | Mean annual | Median annual |
|---|---|---|---|
| New York-Newark-Jersey City, NY-NJ | 49,750 | $199,840 | $175,560 |
| Los Angeles-Long Beach-Anaheim, CA | 19,180 | $181,150 | $163,100 |
| Chicago-Naperville-Elgin, IL-IN | 17,970 | $162,300 | $158,800 |
| Dallas-Fort Worth-Arlington, TX | 17,040 | $155,510 | $147,990 |
| San Francisco-Oakland-Fremont, CA | 12,820 | $228,200 | $212,520 |
| Boston-Cambridge-Newton, MA-NH | 11,440 | $204,310 | $200,010 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 9,480 | $189,850 | $176,240 |
| Houston-Pasadena-The Woodlands, TX | 9,210 | $156,470 | $144,420 |
| San Jose-Sunnyvale-Santa Clara, CA | 7,590 | $284,960 | $228,580 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 7,270 | $169,770 | $161,340 |
Highest-paying metros (500+ jobs)
| Metropolitan area | Employment | Mean annual | Median annual |
|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | 7,590 | $284,960 | $228,580 |
| San Francisco-Oakland-Fremont, CA | 12,820 | $228,200 | $212,520 |
| Boston-Cambridge-Newton, MA-NH | 11,440 | $204,310 | $200,010 |
| Oxnard-Thousand Oaks-Ventura, CA | 670 | $203,100 | $165,800 |
| New York-Newark-Jersey City, NY-NJ | 49,750 | $199,840 | $175,560 |
| Trenton-Princeton, NJ | 1,240 | $199,800 | $199,950 |
| Seattle-Tacoma-Bellevue, WA | 7,200 | $196,420 | $173,880 |
| San Diego-Chula Vista-Carlsbad, CA | 4,390 | $194,300 | $171,590 |
| Denver-Aurora-Centennial, CO | 4,210 | $191,160 | $176,100 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 9,480 | $189,850 | $176,240 |
At the other end, San Juan-Bayamon-Caguas, PR posts the lowest mean pay among metros with at least 500 jobs, $100,800 a year, against $284,960 in San Jose-Sunnyvale-Santa Clara, CA. The lowest-paying large metro and the highest are both real markets for this occupation; the difference between them is the geography premium, or penalty, in cash terms.
What the median pay looks like as a budget
As a household number, $161,030 a year is $13,419 a month gross, $6,193 every two weeks, $3,097 a week. Moving from the 25th percentile ($111,210) to the 75th ($211,080) is worth $99,870 a year, which is the realistic size of the experience and specialization premium inside this occupation. The next step from a gross figure is a net one: run the $13,419 monthly figure through the paycheck calculator applies your state's taxes, the salary calculator compares two offers in any unit, and the raise vs inflation calculator tells you whether a nominal raise is a real one.
To place a real offer: a salary of $177,133 would sit between the median ($161,030) and the 75th percentile ($211,080), inside the top half but outside the top quarter of this occupation's ladder. An offer at the 25th percentile, $111,210, is $49,820 under the median, the typical size of the discount attached to entry-level or low-cost-market postings in this field.
Related occupations in Management Occupations
The occupations BLS groups with this one, by size: Medical and Health Services Managers, Construction Managers, Education Administrators, Kindergarten through Secondary, Property, Real Estate, and Community Association Managers, Administrative Services Managers, Food Service Managers. Every one of the 826 published occupations is indexed on the Careers hub.
Frequently asked questions
What is the average salary for Marketing Managers?
BLS publishes both centers: the mean annual wage is $171,520 and the median is $161,030 (May 2024). The median is usually the better answer to what a typical worker makes, because the mean is pulled by the highest earners.
Where do Marketing Managers earn the most?
At state level, Massachusetts posts the highest median at $192,480. At metro level, San Jose-Sunnyvale-Santa Clara, CA leads the 500-plus-jobs pay table at a $284,960 mean.
How many Marketing Managers jobs are there?
384,980 nationally in May 2024. The biggest metro employer is New York-Newark-Jersey City, NY-NJ with 49,750 jobs.
Is $161,030 a good salary for Marketing Managers?
It is the exact middle of the occupation: half of the 384,980 counted workers earn more, half earn less. Against the occupation's own ladder, an offer above $211,080 is a top-quartile offer and one below $111,210 is a bottom-quartile one.